If you’re brand new to marketing your biz or blog on Pinterest and you have no idea where to start then you’re in the right place. I am going to show you the ropes with this ultimate beginner’s guide to Pinterest. … plus there is a little something special waiting for you at the end!
With 100 million active users I am going to assume that you know a little bit about how Pinterest works because you most likely have been using it for yourself.
Whether pinning recipes, planning your dream backyard or even planning a big event, Pinterest is definitely a visual search engine.
Pinners are there to dream and plan with the beautiful images they see. Studies show that people also go there to seek out information and spend their money.
Last year, 88% of pinners said that they made a purchase from something they pinned.
Pinterest has completely changed the way we search for things. I notice now, that I do most of my online searching on Pinterest over Google.
I use Pinterest as a bookmarking tool to plan my future, find home decorating ideas, DIY tips + tricks, to even looking up a great recipe to cook for tonight’s meal.
Pinterest has it all and it is driving the future of e-commerce. Right now, Etsy is the number one source of all new pins on Pinterest, with over 20,000 pins coming in daily.
Look, the point here is that if you want to get your blog or biz in front of (potentially) millions of people, drive tons of traffic to your site, and make a ton of money (selling anything) then you need to be on Pinterest.
I don’t want you missing out on a huge piece of Pinterest pie just because you don’t know where to start.
So, in this guide, I am going to take you through the exact steps you need to get started.
First things first – You need a business account
When starting out on Pinterest, a lot of people are confused whether they should switch their personal account over to a business account or if they should create a new business account from scratch.
Let me tell you that the easiest way is to start a new account specifically for your business.
The reason I say this is two-fold.
First, the people who already follow your personal boards are following you for a reason (hint: they like what you pin), so if you switch you might confuse your followers with all these business pins and possibly lose a lot of them as well.
The second reason is because it is messy and time-consuming to go through all your boards and pins and blah, blah, blah.
It just isn’t a good idea, I don’t care if you have 10,000 followers, it will be a mess!
Let’s start fresh and set up a shiny, new account for your blog or biz.
Step 1 | Set up your account
Go here to set up your new business account. You absolutely need to have a business account so that you can get access to your account analytics, sign up for rich pins, and have the ability to advertise with Promoted Pins.
Step 2 | Verify your website
When you verify your website with Pinterest you will get access to your account analytics. Here you can see insights about your audience, what pins are performing the best, and who is pinning your pins. Having this information is very valuable, so don’t wait!
Step 3 | Fill in your name and profile.
- Your name – You can use two of your most important keywords here along with your name and or business name. For example, my name is Kyla // The Secret Pinners Club // Pinterest Stretegist // Mompreneur.
- Your bio is also a great place for your secondary keywords. You only have 160 characters so be strategic! Explain what you do and you should also include a call to action. If you don’t have any freebies for people to grab then just leave your website address. (note: you can only get a clickable link in the location field now)
Step 4 | Set Up Your Boards
I recommend that you have at least 10-15 boards that relate to your niche. I also recommend that you add a few boards where you have a cohesive look/style and show some personality with your account.
- Place your most popular boards in the top 2 two rows. You can also add any relevant seasonal boards to the top as well. When the season is over move them down to the bottom.
- Delete/ Make Secret any boards that are not suited to your brand.
- Change board names to keyword rich names. For example: don’t be cute or catchy with board names. Instead of “Let’s Eat” name your board “Quick and Easy Dinner Recipes”.
- Make sure that every board is optimized with a keyword rich description, so it will show up in the search.
Step 5 | Go follow people and repin amazing content that your audience is interested in.
- Follow people in your industry or niche, follow topics, or you can follow individual boards.
- Pin with your target audience in mind. What would they be pinning to their personal boards?
- Consider creating boards around the most popular topics on Pinterest. For example, quotes are always popular. DIY, decorating, crafts, recipes, etc.
- Don’t be afraid to infuse your personality in your business account. Think about your brand and make sure you are keeping with a cohesive brand look.
Why should you repin other people’s content?
This is a question that gets asked a lot so I decided to clarify it for you. You should be repinning quality content (on an everyday basis) for your audience on Pinterest.
The reasons? Because your account is attached to every pin you repin to your boards. If you pin quality pins that get repined then Pinterest views your account as valuable. When you’re viewed as valuable then Pinterest will start showing your pins more in the searches and smart feeds of your audience. Plus you want to be known (and ultimately followed) for pinning quality and aesthetically pleasing pins. It’s a win, win!
Step 6 – Take my free 10-day e-course to learn even more
Sign up below to start kicking ass on Pinterest and take your blog or business to the next level.
FREE PINTEREST COURSE
A 10-day email course that will show you exactly how to use Pinterest to double your traffic.