From Pinterest traffic to a business that makes sales.
You're getting clicks. Maybe even lots of them. So why aren't more of those visitors turning into subscribers and customers?
This short guide follows one Pinterest visitor from her very first search to her first purchase, so you can see the path for yourself. Then we'll talk about what it could look like in your business.
Free to read, no signup. About 20 minutes start to finish.
while I was at
a soccer game
Pinterest feels like a lot of work for not much money
You make the pins. You schedule them. Your analytics look decent. Then you check your sales and hear crickets, so you make more pins.
I spent years on that loop. What finally got me off it had less to do with my pins and much more to do with the people clicking them, and what happened after they landed on my site.
This guide is that story. There's no homework. Just read, notice what clicks for your business, and keep going.
The 5 chapters
- 01The seven-dollar saleHow a tiny ebook taught me the difference between traffic and sales.4 min
- 02The customer who didn't know she was looking for youMeet Melissa, and see what she types into Pinterest at 9:40 on a Thursday night.3 min
- 03The missing piece between pins and profitsWhy she finds the perfect post, then loses it by the next day.3 min
- 04What happens when everything connectsThe same night, with one change. Follow Melissa all the way to a sale.4 min
- 05What if you could build your own?Picture the path in your business, and sketch it in three lines.4 min
It starts on the sidelines of a soccer game.
Chapter 1 is a four-minute read about the little sale that changed how I think about Pinterest.