If you've been searching for an honest Pin Inspector review, you're in the right place.

And if you've been trying to figure out the best Pinterest keyword research tool, you've probably come across two names: Pin Inspector and PinClicks.

In this post I'm going to do a deep dive into both tools so I could give you an honest comparison and show you which one I'd actually recommend to the bloggers and creators I work with.

Spoiler: Pin Inspector is my pick, and I'll tell you exactly why.

What Is Pin Inspector?

Pin Inspector is a downloadable desktop app (Mac + PC) built by developer Dave Guindon. It pulls data directly from Pinterest's live search results (not through the Pinterest API) which means it doesn't face the shutdown risk that killed older tools like Board Booster.

It gives you unlimited keyword searches, pin extraction, competitor research, trend data, and annotation keywords, all for a one-time payment with no monthly fees.

You can get it right now for $47 with coupon code PIN20 → 

What Is PinClicks?

PinClicks is a browser-based subscription tool built by blogger and SEO strategist Tony Hill. It launched more recently and is positioned as a Pinterest-specific version of tools like Ahrefs or SEMrush.

It has some genuinely useful features (more on that below) but it starts at $29/month and goes up to $49/month, with annual plans running $249–$399/year.

Pin Inspector vs PinClicks: The Honest Comparison

Pricing

This is where Pin Inspector wins...and wins decisively.

For bloggers and creators who aren't rolling in tool budgets, this isn't even close. You pay once for Pin Inspector and you're done. With PinClicks, you're committing to a recurring charge every single month. And if you ever cancel, you lose access to everything.

Over two years, PinClicks costs you 10–25x more than Pin Inspector.

→ Get Pin Inspector for $47 with code PIN20

Features: What Each Tool Actually Does

Both tools help you find Pinterest keywords, research competitors, and surface the annotations Pinterest uses to categorize pins. But they go about it differently.

Pin Inspector's core tools:

• Popular Keywords — Generate hundreds of keywords directly from Pinterest's autosuggest engine, plus search volume, CPC, and competition data
• Top Trends — Extract trending searches from Pinterest Trends, including a full year of volume data
• Pins Analyzer — Pull 52+ data points for any pin, including saves, repins, reactions, and annotation keywords
• Boards Tool — Analyze any board for top-performing content and related interest keywords
• Profiles Tool — Spy on any Pinterest account to see their top content and what's driving their traffic
• Browse & Scrape — Surf Pinterest inside a built-in browser and extract data as you go
• Media Downloader — Download pin images and videos directly to build a swipe file
• Keywords Everywhere Integration — Connect your KE account for enhanced volume and CPC data

That's a lot of tool for $47.

PinClicks' core tools:

• Keyword Explorer with volume data
• Interest Explorer (11M+ official Pinterest interest categories)
• Top Pins view for any keyword
• Pin Stats tool
• Account/competitor explorer
• Rank tracker (25 keywords on the base plan, 5,000 on the higher tier)

PinClicks is cleaner and simpler to navigate. The Interest Explorer and rank tracker are genuinely good features. But you're paying $29–$49/month for them.

The One Area Where PinClicks Has an Edge

I'll be straight with you: PinClicks does two things really well that Pin Inspector doesn't match directly.

1. The Interest Explorer. PinClicks has a searchable database of Pinterest's 11 million+ official interest categories — the internal tags Pinterest uses to categorize users and content. Targeting these interest keywords helps your pins show up in home feeds, not just search results. It's a legitimately useful feature.

2. Rank tracking. PinClicks lets you track how your specific pins are ranking for target keywords over time. This is useful if you want data on whether your optimization efforts are working week over week.

These are real advantages. I'm not going to pretend they're not.

But here's my honest take: for most bloggers, these features don't justify paying $249+ per year vs $47 one time. The foundational keyword research, annotation data, and competitor analysis you need to grow on Pinterest? Pin Inspector handles all of that, and then some.

Ease of Use

PinClicks is easier to pick up quickly. It's browser-based, the interface is intuitive, and you can be doing keyword research within minutes of signing up.

Pin Inspector has a steeper learning curve. It's a more powerful desktop tool with eight built-in modules, and it takes some time to learn how to get the most out of it. Dave publishes tutorial videos that walk you through everything, and they're worth watching.

If you're the type who dives in and figures things out as you go, you'll be fine. If you want instant "just tell me what to do," expect a short ramp-up period.

Who Pins Inspector Is Perfect For

• Bloggers and content creators who want real Pinterest data without a recurring bill
• Pinterest managers handling multiple client accounts (one license, unlimited research)
• Anyone who wants to do deep competitor analysis and pin extraction
• People who've been burned by monthly tool subscriptions and are over it
• Creators on a budget who still want professional-level data

Every Pin Inspector review I've read agrees on one thing... the data depth is unmatched for the price.

Who Might Prefer PinClicks

• You specifically want the Interest Explorer and rank tracking features and you're ready to pay monthly for them
• You hate desktop software and only want browser-based tools
• Pinterest is your primary traffic source and you treat it like an SEO channel with a real tool budget

Both groups are valid. But the majority of bloggers and creators I work with fall into the first category, that's why I recommend Pin Inspector.

Pin Inspector Review – My Verdict: Pin Inspector Is the Better Buy for Most People

When I look at what most bloggers actually need from a Pinterest keyword tool, like finding the right search terms, understanding what's trending, peeking at what's working for competitors, and optimizing pin descriptions with real data. 

Pin Inspector delivers all of it for a one-time fee that costs less than one month of PinClicks' mid-tier plan.

PinClicks is a solid tool. If budget isn't a concern and you want the cleanest interface with rank tracking built in, it's worth trying their free trial. But if you want the best value for your money, and a tool that keeps working for you for years without an ongoing charge, Pin Inspector is the better move.

→ Get Pin Inspector for $47 using coupon code PIN20

That gets you the full desktop software for Mac + PC, unlimited data access, free updates, and a 30-day money-back guarantee.

Frequently Asked Questions

Is Pin Inspector a one-time payment? 
Yes. You pay once and own it forever, including free software updates. Use coupon code PIN20 to get it for $47.

Does Pin Inspector work on Mac?
Yes. Pin Inspector is available for both Mac and PC.

How is Pin Inspector different from PinClicks?
Pin Inspector is a desktop app with a one-time price. PinClicks is a browser-based subscription starting at $29/month. Both do Pinterest keyword research, but Pin Inspector offers more raw data extraction at a fraction of the long-term cost.

Can I use Pin Inspector for client accounts?
Yes. Your license includes commercial use, meaning you can use it to research on behalf of clients.

Does Pin Inspector use the Pinterest API?
No. It pulls data directly from Pinterest's website without using the API, which means it won't face the same shut-down risk as API-dependent tools.

Is there a Pin Inspector coupon code?
Yes! Use code PIN20 at checkout to get 20% off, bringing the price down to $47.

→ Grab Pin Inspector here and use code PIN20 for $47

Have questions about which tool is right for your situation? Drop them in the comments, I'm happy to help you figure it out.

If you're looking to take your Pinterest strategy further than just keyword research, check out The Pin Coach... my suite of 6 custom AI tools built specifically for Pinterest marketing.

Top 10 Pinterest Marketing Tools for Creators in 2026

If you want consistent Pinterest traffic, you need more than a good idea — you need the right tools behind your strategy.

From AI-powered pin creation to scheduling, analytics, and keyword research, the platforms you choose will directly impact your saves, your outbound clicks, and ultimately your revenue.

I've been doing this for over 9 years now. I've tested a lot of tools — some I swear by, some I've dropped, and a few I wish I'd found sooner. This isn't a generic roundup. These are the tools I actually use to run my own Pinterest strategy and manage client accounts.

Let's get into it.

1. The Pin Coach — AI Pinterest Marketing Tools

What it is: Six custom AI assistants trained on my 9+ years of real Pinterest expertise — covering strategy, pin copy, design critique, profile optimization, analytics, and funnel building.

Why I built it: Because I got tired of watching creators waste hours Googling contradictory Pinterest advice and staring at blank Canva templates. I took everything I teach and built it into tools that do the thinking for you.

What makes it different from generic AI: These aren't random ChatGPT prompts. Each assistant has a specific job and is trained on the strategies I use with real clients — the same ones that drive actual traffic and sales.

What's inside:

• Pin Copy Generator — writes SEO-rich titles and descriptions that follow current Pinterest best practices
• Strategy Sidekick — turns your offers into a clear Pinterest game plan so you stop winging it
• Pin Fixer — upload any pin and get a pro-level design critique with specific fixes
• Profile Creator — builds a keyword-rich profile that tells the algorithm exactly who to send your way
• Data Detective — walks you through your Pinterest numbers and tells you what to do next
• Funnel Builder — maps out the path from first pin to paid product

My honest take: This is obviously my product, so I'm biased — but I built it because nothing like it existed. The tools I wanted for my own workflow didn't exist, so I made them.

Price: $97 one-time (lifetime access)

Meet your Pinterest dream team →

2. Canva

What it is: A drag-and-drop design tool with thousands of Pinterest templates, stock photos, and brand kit features.

How I use it: Every single pin I create — for myself and for clients — starts in Canva. I use the brand kit feature to keep colors and fonts consistent, and I batch-design pins in sets of 10–20 at a time. The Pinterest-specific templates save me from starting from scratch every time.

Key features:

• Drag-and-drop editor (no design skills needed)
• Huge template library with Pinterest-specific sizes
• Brand kit for saved colors, fonts, and logos
• Direct publishing to Pinterest
• Background remover and Magic Resize (Pro)

My honest take: The free plan is genuinely powerful. I'd only upgrade to Pro if you need the brand kit, background remover, or Magic Resize features — but once you're creating pins regularly, those features pay for themselves in time saved.

Price: Free plan available / Canva Pro starts at $13/month

3. Tailwind

What it is: A Pinterest-approved scheduling and analytics tool built specifically for Pinterest and Instagram.

How I use it: Tailwind is how I schedule all client pins. The SmartSchedule feature picks the best posting times based on when your audience is most active, and the analytics dashboard shows me exactly which pins are performing without digging through Pinterest's native analytics.

Key features:

• SmartSchedule for optimized posting times
• Tailwind Communities for collaborating with other pinners and expanding reach
• Pin performance analytics and reporting
• Browser extension for quick pinning
• Tailwind Create for quick pin design

My honest take: If you're pinning consistently (which you should be), a scheduler is non-negotiable. Tailwind is the one I trust because it's an official Pinterest partner, which means it plays nice with the algorithm. I've tried other schedulers and always come back to this one.

Price: Free plan available / Pro starts at $14.99/month

Try Tailwind →

4. Kit (formerly ConvertKit)

What it is: An email marketing platform built for creators — landing pages, opt-in forms, automations, and subscriber tagging all in one place.

How I use it: Kit is my entire email backend. Every freebie, every welcome sequence, every launch email runs through Kit. The tagging and segmentation features let me send the right offers to the right people based on what they've already purchased or downloaded.

Key features:

• Visual automation builder
• Landing pages and opt-in forms (no separate tool needed)
• Subscriber tagging and segmentation
• Creator-friendly pricing (free up to 10,000 subscribers)
• Integrations with WordPress, ThriveCart, and most major platforms

My honest take: If you're driving Pinterest traffic and not capturing emails, you're leaving money on the table. Pinterest sends you visitors — Kit helps you keep them. The free plan is incredibly generous, and the automation builder is intuitive even if you've never set up a sequence before.

Price: Free up to 10,000 subscribers / Creator plan starts at $25/month

Try Kit →

Free Tool: Pin Headline Hero

Before we continue, if you're struggling with what to write on your pins, grab my free custom GPT. It generates scroll-stopping Pinterest headlines in seconds. No more staring at a blank Canva template.

Get Pin Headline Hero free →

5. Pin Inspector

What it is: A keyword research tool built specifically for Pinterest that shows you which search terms are driving the most engagement.

How I use it: Before I write any pin title or description, I run my topic through Pin Inspector to find the exact keywords people are actually searching on Pinterest. It also shows me what the top-performing pins look like for those keywords, so I can reverse-engineer what's working.

Key features:

• Pinterest-specific keyword research
• Competitor pin analysis
• Engagement data for specific search terms
• Exportable keyword lists

My honest take: Pinterest SEO is different from Google SEO. The keywords that work on Google aren't always what people search on Pinterest. This tool bridges that gap and takes the guesswork out of keyword research.

Price: One-time purchase

Try Pin Inspector →

6. Pinterest Trends

What it is: Pinterest's own free trend analysis tool that shows you what's gaining momentum on the platform right now and what's coming next.

How I use it: I check Pinterest Trends weekly when planning content. It shows me seasonal spikes before they happen, so I can create and schedule pins before the competition floods in. This is especially powerful for holiday content, seasonal blog posts, and product launches.

Key features:

• Real-time and predictive trend data
• Keyword comparison (up to 4 terms at once)
• Region-specific insights
• Seasonal forecasting

My honest take: This is free and criminally underused. Most creators skip it because they don't know it exists. If you only use one free tool from this list, make it this one. Knowing what's trending before it peaks is the closest thing to a cheat code Pinterest offers.

Price: Free

Explore Pinterest Trends →

7. Pinterest Analytics

What it is: Pinterest's built-in analytics dashboard showing impressions, saves, outbound clicks, and audience demographics.

How I use it: I check analytics monthly (at minimum) to see which pins are driving actual clicks to my site — not just impressions or saves. Outbound clicks are the metric that matters most if your goal is traffic and sales. I also use it to spot which content topics resonate so I can create more of what's working.

Key features:

• Impression, save, and click tracking
• Audience demographics and interests
• Top-performing pin identification
• Conversion tracking (with the Pinterest tag installed)

My honest take: The native analytics are decent but can be overwhelming if you don't know what to focus on. That's actually why I built the Data Detective inside The Pin Coach — it translates your analytics into plain English and tells you what to do next.

Price: Free (included with your Pinterest business account)

Access Pinterest Analytics →

8. Google Analytics

What it is: Website analytics that shows you exactly what happens after someone clicks your pin — which pages they visit, how long they stay, and whether they convert.

How I use it: Pinterest Analytics tells you what's happening on Pinterest. Google Analytics tells you what's happening on your site. I use it to track which Pinterest-driven pages lead to email signups, product purchases, and page engagement. Without it, you're only seeing half the picture.

Key features:

• Traffic source breakdown (see exactly how much comes from Pinterest)
• Page-level performance data
• Conversion and goal tracking
• Audience behavior insights

My honest take: I know analytics tools aren't exciting. But if you can't see which pins are actually making you money (not just getting impressions), you're flying blind. Even a basic setup with UTM parameters on your pin links makes a huge difference.

Price: Free

9. ThriveCart

What it is: A checkout platform for selling digital products, courses, and memberships with high-converting cart pages.

How I use it: Every product I sell — The Pin Coach, Secret Pinners Club, workshops, all of it — runs through ThriveCart. The one-time payment model (no monthly fees) makes it a no-brainer for digital product sellers, and the bump offer and upsell features have genuinely increased my revenue per customer.

Key features:

• High-converting checkout pages
• One-click upsells and order bumps
• Affiliate management built in
• Course hosting (ThriveCart Learn)
• Integrations with Kit, WordPress, Zapier, and more

My honest take: If you sell digital products and you're using a platform that charges you a monthly fee plus a percentage of every sale, look at ThriveCart. One payment, lifetime access, and it handles everything from checkout to affiliate tracking.

Price: One-time payment (lifetime access)

10. WordPress + Thrive Architect

What it is: WordPress is the content management system; Thrive Architect is a visual page builder that lets you create sales pages, landing pages, and blog posts without touching code.

How I use it: My entire site — every sales page, blog post, opt-in page, and landing page — is built in WordPress with Thrive Architect. The drag-and-drop builder makes it easy to create pages that actually convert, and the built-in conversion elements (countdown timers, testimonial blocks, lead generation forms) mean I don't need a dozen separate plugins.

Key features:

• Visual drag-and-drop page builder
• Conversion-focused design elements
• A/B testing built in
• Mobile-responsive templates
• Works with any WordPress theme

My honest take: I've tried Elementor, Divi, and a few others. Thrive Architect wins for me because it's built specifically for conversions, not just pretty design. Every element is designed to help you sell — which is the whole point when you're driving Pinterest traffic to your site.

Price: Thrive Architect starts at $99/year

The Tools I Stopped Using (And Why)

I want to be transparent — not every tool makes the cut forever.

Board Booster — shut down years ago, but I mention it because some old blog posts still recommend it. It no longer exists.

Generic AI writing tools for pin copy — tools like Jasper and Copy.ai are great for general marketing copy, but they don't understand Pinterest's unique search behavior. That's why I built purpose-specific tools inside The Pin Coach instead.

My Actual Weekly Stack

Here's what I personally use every week, in order:

1. Pinterest Trends — check what's gaining momentum
2. Pin Inspector — research keywords for upcoming pins
3. The Pin Coach (Pin Copy Generator) — write optimized titles and descriptions
4. Canva — batch-design 10–20 pins
5. Tailwind — schedule everything for the week
6. Kit — make sure my opt-in funnels are connected and working
7. Pinterest Analytics + Google Analytics — monthly check on what's driving real results

That's it. No 47-tool tech stack. No complicated workflows. Just the tools that actually move the needle.

Which Tool Should You Start With?

If you're brand new to Pinterest: Start with Canva (free) and Pinterest Trends (free). Get comfortable creating pins and understanding what people search for.

If you're pinning but not getting traffic: Add Tailwind for consistent scheduling and Pin Inspector for better keyword targeting. Then grab The Pin Coach to fix your pin copy and strategy.

If you're getting traffic but not sales: Focus on Kit for email capture and ThriveCart for your checkout flow. The gap between traffic and revenue is almost always a funnel problem, not a Pinterest problem.

If you want the shortcut: The Pin Coach handles strategy, copy, design critique, analytics, and funnels in one place. It's the tool I wish I'd had when I was figuring all of this out on my own.

Get The Pin Coach →

This post contains affiliate links, which means I may earn a small commission at no extra cost to you if you purchase through these links. I only recommend tools I personally use and trust. Thank you for supporting Dish It Out Social!

Disclaimer: This post may contain affiliate links, which means I may earn a small commission if you purchase through these links at no additional cost to you. I only recommend products and services that I trust and believe will be valuable to you.

How To Create a Pinterest Content Calendar

Looking to create a content calendar for Pinterest but struggling with where to start? I got you covered in this post!

Wouldn't it be great? Instead of scrambling to come up with new pins on the fly, you can save yourself a ton of time by having everything planned out and organized.

In this guide, I’ll walk you through the steps to create a Pinterest content calendar that works for you.

By the end, you'll have a streamlined process that allows you to plan ahead, maintain consistency, and, most importantly, free up your time so you can focus on what you do best... growing your business.

Ready to save time and get the most out of Pinterest? Let’s dive in!

Why You Need a Pinterest Content Calendar

Consistency is Key

Pinterest rewards consistency. The platform favors users who pin regularly, which means that showing up consistently is crucial for increasing your visibility.

A content calendar allows you to map out your pins in advance, ensuring that you have a steady stream of content going out even during your busiest weeks.

This consistency can lead to more engagement, better rankings in Pinterest search results, and ultimately, more traffic to your website or blog.

Seasonal Content Planning

Pinterest is highly seasonal, with users planning for holidays and popular events months in advance. A well-structured content calendar helps you stay ahead of these trends, allowing you to prepare and schedule seasonal content in advance.

Whether it’s holiday gift guides, summer recipes, or back-to-school tips, a content calendar ensures that your pins are timely and relevant, which can significantly boost their performance.

Time Management

Perhaps one of the biggest benefits of a Pinterest content calendar is the time it saves. By planning your pins ahead of time, you can batch your content creation and scheduling, freeing up time for other important tasks in your business.

Instead of spending a few minutes here and there trying to come up with ideas and pinning on the go, you can dedicate a few hours once a month to plan and schedule everything.

This efficiency not only reduces stress but also helps you maintain a consistent presence on Pinterest without the daily chore.

Preparing Your Pinterest Content Calendar

Before we dive into building out your Pinterest content calendar, it's important to lay a strong foundation. This will ensure that your calendar isn’t just a schedule of random pins but a strategic tool aligned with your business goals and audience needs. Here’s how to get started.

Define Your Business Goals

• Are you looking to drive more traffic to your website or blog?
• Do you want to increase brand awareness or grow your email list?
• Are you focusing on promoting specific products or services?

Clearly defining these objectives will guide the type of content you create and the way you plan your calendar. For example, if your goal is to drive traffic, your calendar should prioritize pinning content that links back to your most valuable blog posts or landing pages.

Setting Your Goals

• Increase Pinterest traffic by 20% in the next three months.
• Grow your follower count by 10% monthly.
• Achieve a specific number of repins or saves on key content.

Having these goals in mind will help you track your progress and adjust your strategy as needed.

Understand Your Audience

Knowing who you’re creating content for is key to building an effective Pinterest content calendar. If you haven’t already, take the time to dig into who your target audience is, what they’re interested in, and how they use Pinterest.

Identify Pain Points and Interests

1. What challenges does your audience face and how can you solve them with your content?

2. What are they interested in, and how can your pins address those interests?

Understanding your audience allows you to create content that resonates with them, making it more likely that your pins will be saved, shared, and clicked.

Leverage Pinterest Analytics

Pinterest Analytics is full of insights that can help you better understand your audience’s preferences and behaviors. Before finalizing your content calendar, take some time to review some key metrics.

• Top Performing Pins: Identify which of your existing pins are driving the most engagement. Look at the topics, pin designs, and descriptions that are resonating with your audience. This can give you insights into what content you should focus on.
• Audience Demographics: Pinterest Analytics provides data on your audience’s demographics, including age, gender, location, and interests. Use this information to customize your content to better meet their needs.
• Search Trends: Pay attention to what keywords and search terms are bringing users to your pins. This can help you incorporate popular keywords into your pin descriptions and titles, improving your visibility on the platform.

Related Post: The Most Important Pinterest Metrics to Track (hint: it's not what you think!)

Choose Your Content Pillars

Content pillars are the main topics or themes that your Pinterest strategy will revolve around.  By mapping out your content pillars, you can ensure that your calendar is filled with content that consistently supports your business goals.

Selecting Your Content Pillars

• Brand Alignment: Choose content pillars that align with your overall brand and business goals. For example, if you’re a coach focused on personal development, your content pillars might include mindset, productivity, and self-care.
• Audience Resonance: Make sure these pillars are also aligned with what your audience cares about. You can determine this by looking at the engagement data from your Pinterest Analytics or even conducting a survey to ask your audience directly what they want to see more of.

Examples of Content Pillars

• For a blogger focusing on healthy living: nutrition tips, workout routines, mental health.
• For a course creator in online business: sales funnels, email marketing, digital product creation.
• For a lifestyle brand: home decor, DIY projects, family activities.

Having 3-5 content pillars will help you maintain a consistent focus while also giving you enough variety to keep your content fresh and engaging.

Mapping Your Content Pillars to Your Calendar

Once you’ve decided on your content pillars, it’s time to map them onto your calendar. This ensures that your pins are well-distributed across your chosen topics, preventing your content from being repetitive.

• Monthly Themes: Assign each month a theme based on one of your content pillars, trends, and seasonal content . For example, January might focus on goal setting, while February could emphasize self-care.
• Weekly Focus: For each month, you can also create weekly focuses that dive deeper into specific aspects of your pillars. For instance, if your pillar is digital marketing, one week could focus on email marketing, and the next on social media strategies.

By organizing your content this way, you can ensure that your Pinterest strategy covers all the goals you want to reach.

Creating Your Pinterest Content Calendar

Now that you’ve laid the groundwork, it’s time to create your Pinterest content calendar. This section will guide you through the most important steps to get your calendar up and running quickly and efficiently.

Choosing the Right Tools

To start, you’ll need a tool to organize your content calendar. The right tool will depend on your personal preference and workflow, but here are a few options to consider:

• Google Sheets: Simple, flexible, and free, Google Sheets allows you to create a customized calendar that can be easily shared and accessed from anywhere.
• Trello: A visual project management tool that’s great for organizing your pins into boards and lists. It’s especially useful if you prefer a more visual approach to planning.
• Tailwind: A Pinterest-approved scheduler that not only helps you plan and schedule pins but also provides insights and analytics to optimize your strategy.

Choose the tool that best fits your style, and don’t hesitate to start with something simple—you can always evolve your system as you go.

Building Your Calendar: Key Steps

Step 1: Monthly Overview

Start by outlining a high-level view of your month. Identify key dates, holidays, and seasonal trends that are relevant to your niche. These should be your primary focus for creating timely and engaging content.

• Example: If it’s September, you might focus on holiday gift guides, Thanksgiving recipes, or winter fashion. (Yes, we want to be pinning seasonal content early!)

Step 2: Weekly Pinning Strategy

Next, break down your monthly overview into weekly pinning goals. Decide how many pins you’ll create and schedule each week. A good rule of thumb is to pin at least 1 fresh pin per day—aim for a mix of new content and fresh pins of your already pinned content.

• Tip: Consider creating 5 new pins (the more you can create the better) per blog post or piece of content to keep your feed fresh and varied.

Content Repurposing

Don’t reinvent the wheel—repurpose your existing content to save time and increase efficiency. For example:

• Blog Posts: Turn key points from a blog post into multiple pins with different images and headlines.
• Social Media Content: Convert popular Instagram posts or quotes into Pinterest graphics.
• Videos: Create short video pins that summarize your video content.

By repurposing content, you not only save time but also give Pinterest multiple options to promote your content. You never know what headline or pin style could take off and lead to an increase in traffic.

Automating and Tracking Your Pinterest Content Calendar

Once your Pinterest content calendar is all filled in, the next step is to make your pinning as efficient as possible through automation and tracking. This ensures that you stay consistent without needing to check your pinning schedule daily.

Automating Your Pinning Process

Automation is a lifesaver when it comes to managing your Pinterest content calendar. By creating your pins in advance and scheduling them in one session, you can ensure a steady stream of content without having to be actively involved every day.

Batching Your Pin Creation

A major key to saving time is batching your pin creation. Set aside a specific time each week or month to create and design all your pins at once. By focusing on this task in a single day, you can streamline your process and avoid the daily pressure of designing new pins.

Using Tailwind for Automation

Tailwind is one of the most popular tools for scheduling Pinterest pins, and for good reason. It allows you to:

• Schedule Pins in Bulk: Upload and schedule multiple pins at once, organizing them according to your content calendar.
• Optimize Pinning Times: Tailwind’s SmartSchedule feature suggests the best times to pin based on when your audience is most active.
• Use Tailwind Communities: Join niche-specific communities to share your pins and discover relevant content to repin.

Tracking Your Results

Once your pins are scheduled, the work isn’t over. Tracking your results is essential to understanding what’s working and where you need to make adjustments. Here’s how to do it effectively:

Pinterest Analytics

Pinterest provides built-in analytics that give you insights into the performance of your pins. Focus on key metrics such as:

• Impressions: The number of times your pins are seen. High impressions indicate good visibility.
• Saves: How many users are saving your pins to their boards. This shows the relevance and appeal of your content.
• Clicks: The number of clicks on your pins leading back to your website. This is a critical metric for driving traffic.

Tailwind Insights

If you’re using Tailwind, take advantage of its analytics to track the success of your scheduled pins. It provides detailed insights into engagement, reach, and traffic, helping you refine your strategy over time.

Adjusting Your Strategy

Based on the data you gather, be ready to tweak your content calendar. For instance, if you notice that certain types of pins or topics perform better, adjust your future calendar to include more of those winning elements.

Keeping Your Pinterest Strategy on Track

Creating a Pinterest content calendar is a powerful way to streamline your marketing efforts, save time, and consistently drive traffic to your business.

By setting clear goals, understanding your audience, choosing relevant content pillars, and automating your process, you can maintain a strong Pinterest presence without the daily hassle.

Key Takeaways:

• Plan with Purpose: Start by defining your business goals and aligning your Pinterest strategy accordingly. This ensures that every pin you create serves a larger purpose.
• Leverage Your Existing Content: Repurpose your blog posts, social media updates, and videos to create a variety of pins that reinforce your brand message.
• Automate for Efficiency: Use tools like Tailwind to schedule your pins in advance, freeing up your time to focus on other aspects of your business.
• Track and Adjust: Regularly review your Pinterest Analytics and Tailwind insights to see what’s working. Don’t be afraid to tweak your content calendar based on performance.

By following these steps, you’ll not only create a Pinterest content calendar that works for you but also set yourself up for long-term success on the platform.

Remember, consistency is key, and with the right strategy in place, you’ll see your Pinterest efforts pay off in more traffic, higher engagement, and better business success.

So, take a deep breath, dive into your content calendar, and start seeing results in just an hour a week! Believe me, your future self will thank you for it!

When you join the Secret Pinners Club, you'll get access to our 12-Month Pinterest Planner so you can get organized and work smarter, not harder! Join now for just $29 a month!

Maximizing your Pinterest workflow is essential for driving traffic and increasing engagement, but it doesn't have to be a time-consuming process.

With the right strategies, you can organize your Pinterest workflow to be efficient and productive, allowing you to manage your account effectively in just an hour a week.

This streamlined approach will save you time, reduce stress, and improve your results on Pinterest.

In this post, I'll walk you through a simple weekly schedule that covers everything from content creation and keyword research to pin design and scheduling.

By following this guide, you'll learn how to "set it and forget it" while ensuring your Pinterest presence remains strong and active. Let’s dive into how you can make your Pinterest efforts more efficient, ensuring that you get the most out of every minute spent on the platform.

1. Weekly Pinterest Workflow Schedule

To achieve maximum productivity on Pinterest, it's essential to have a clear and organized workflow. This section will guide you through a step-by-step weekly schedule, allocating time for each crucial task. By following this plan, you'll be able to manage your Pinterest account effectively in just one hour a week. Here's how to break down your tasks:

Monday: content to promote (10 minutes)

Focus: Assemble the content you'll be promoting on Pinterest this week, such as a blog post, digital product, podcast episode, or YouTube video. This foundational content will be the primary subject of your pins.

Action Steps:

1. Variety is key: Select content that's relevant to your audience and aligns with your business goals. Consider the latest trends or seasonal topics to ensure your content is going to get the most engagement.
2. Outline and Plan: Spend some time recording the content pieces you'll be promoting in a spreadsheet.
3. Choose the Content: Focus on pinning high-quality, valuable content that your audience will find helpful and shareable.

Tools: Google Docs, Notion, Trello for planning and outlining.
AI Tools: Strategy Sidekick inside The Pin Coach

Tuesday: Keyword Research and Trend Analysis (10 minutes)

Focus: Identifying trending topics and relevant keywords is essential for optimizing your Pinterest strategy. This step ensures that your content aligns with what users are actively searching for, increasing the likelihood of engagement.

Action Steps:

1. Use Pinterest’s Trends Dashboard: Access Pinterest's Trends Dashboard to see the current popular topics and keywords. This tool will help you understand what your audience is interested in right now.
2. Research Keywords: Utilize tools like Pinterest's search bar or third-party platforms like Ubersuggest or Keyword Tool to find high-performing keywords related to your content.
3. Select Keywords: Choose around 3-5 keywords that best represent your content and have a high search volume. These will be integrated into your pins and descriptions.

Tools: Pinterest Trends, Google Spreadsheet

Related Post: How To Optimize Your Entire Pinterest Account

Wednesday: Craft Pinterest Copy with ChatGPT (10 minutes)

Focus: Crafting compelling and optimized Pinterest copy is essential for capturing attention and driving clicks. This task can be streamlined with AI tools like ChatGPT.

Action Steps:

1. Open ChatGPT: Use ChatGPT to generate creative and engaging pin descriptions and titles. Input your selected keywords and content theme.
2. Generate Copy: ChatGPT Prompt: I want you to generate Pinterest-optimized pin titles and descriptions for [insert post title] and use the following keywords: [insert your keywords].
3. Review and Edit: Spend a few minutes reviewing/editing the AI-generated copy to match your brand voice and make it unique. This final touch will make your pins stand out on Pinterest.

Tools: ChatGPT, Pin Copy Generator inside The Pin Coach

Related Post: 10 ChatGPT Prompts for Pinterest

Thursday: Pin Design (15 minutes)

Focus: Designing eye-catching and visually appealing pins is key to attracting users on Pinterest. Consistent and high-quality design will help build your brand's visual identity.

Action Steps:

1. Choose a Design Tool: Open your preferred design tool, such as Canva. Make sure you use templates specifically tailored for Pinterest dimensions (1000x1500 pixels).
2. Create 5 Pins: Design five unique pins for each piece of content. Experiment with different colors, fonts, and layouts that reflect your brand aesthetic.
3. Incorporate Keywords: Add your researched keywords to the pin text and ensure they are visible and attractive.

Tools: Canva

Friday: Scheduling Pins (10 minutes)

Focus: Scheduling pins ensures that your content is consistently posted at optimal times, freeing you from manual posting and maintaining an active Pinterest presence.

Action Steps:

1. Open a Scheduling Tool: Use a scheduling tool like Tailwind, Buffer, or Pinterest to automate your pin posting. These platforms allow you to set a schedule so you can spread out your pinning.
2. Upload Your Pins: Add your pins to your scheduler, ensuring each pin has an optimized title and description to your content.
3. Select Relevant Boards: Choose the most relevant boards for each pin, ensuring they fit the board's theme and keywords.

Tools: Tailwind (my affiliate link), Buffer, Pinterest for scheduling and analytics.

Additional Tips for Streamlined Workflow

Batch Tasks: Group similar tasks together to maintain focus and efficiency. For instance, design all pins in one session rather than sporadically throughout the week.

Set Time Blocks: Allocate specific times each day for Pinterest tasks, treating them as important appointments. This discipline will help you build a routine and reduce procrastination.

Use Templates: Utilize design templates for pins, outlines for content creation, and copy formats for pin titles & descriptions to speed up repetitive tasks and maintain consistency.

2. Tips for Staying on Track

Creating a streamlined Pinterest workflow is only the first step; staying consistent and efficient is where the real challenge lies.

In this section, we’ll explore essential tips to help you maintain focus, use tools effectively, and overcome common obstacles that may arise as you manage your Pinterest presence.

Consistency is Key

Consistency is the key to any successful Pinterest strategy. Regularly posting high-quality content and engaging with your audience ensures that your account remains active and visible to your target audience. Here’s how you can maintain consistency:

Create a Content Calendar: Plan your content in advance with a monthly or weekly content calendar. This will give you a clear overview of upcoming posts and help you avoid last-minute rushes or gaps in your posting schedule.

• Tip: Use tools like Google Calendar, Trello, or Asana to visualize your content calendar and keep track of deadlines.

Stick to Your Schedule: Follow the weekly workflow outlined earlier, and allocate specific time blocks for each task. Treat these blocks as non-negotiable appointments in your calendar.

• Tip: Set reminders on your phone or computer to prompt you when it’s time to start a Pinterest task, making it easier to stick to your schedule.

Batch Content Creation: Create content in batches to save time and maintain a steady flow of new material. For example, design multiple pins in one sitting or outline several blog posts at once.

• Tip: Dedicate one day a week to batch tasks like pin design or content outlining, allowing you to focus on other tasks without interruption.

Efficiency Through Tools and Automation

Leveraging the right tools and automation can significantly enhance your Pinterest workflow, allowing you to achieve more in less time. Here are some key strategies to optimize efficiency:

Utilize Pin Design Templates: Design platforms like Canva offer customizable templates that can streamline the pin creation process. Use these templates to maintain a consistent brand aesthetic and save time on design tasks.

• Tip: Create a library of branded templates that you can easily modify each week, ensuring your pins remain visually cohesive.

Automate Scheduling: Use scheduling tools like Tailwind (my affiliate link) or Buffer to automate pin posting. These tools not only save time but also ensure your content is posted at optimal times for engagement.

• Tip: Analyze your audience's activity patterns to schedule pins during peak times, maximizing visibility and interaction.

Leverage AI for Pinterest Copy: Tools like Pin Copy Generator inside The Pin Coach, can help generate engaging pin descriptions and titles. Use AI to brainstorm ideas, refine your copy, and maintain a consistent tone across your pins.

• Tip: Experiment with different prompts and styles in AI tools to discover what resonates best with your audience.

Overcoming Common Obstacles

Even with a well-organized workflow, you may encounter challenges that disrupt your Pinterest strategy. Here’s how to tackle common obstacles:

Time Management Challenges: If you find yourself running out of time, reassess your workflow and identify areas where you can cut down on non-essential tasks or improve efficiency.

• Solution: Use time-tracking apps like Toggl or Clockify to monitor how long each task takes and identify potential time-wasters.

Content Creation Block: Struggling to come up with fresh ideas for pins or content? Regularly explore Pinterest’s Trends Dashboard and competitor profiles for inspiration and insights into what’s resonating with audiences.

• Solution: Set aside time for browsing Pinterest and analyzing upcoming trends, allowing you to explore new content angles and keep your ideas flowing.

Low Engagement Rates: If your pins aren’t getting the engagement you expect, analyze your performance metrics to identify areas for improvement, such as keyword usage, design quality, or posting frequency.

• Solution: Experiment with A/B testing different pin designs, descriptions, or keywords to determine what drives better engagement.

Related Post: Why Are My Pinterest Views Are Declining?

Maintaining a Balanced Workflow

Finding balance in your Pinterest workflow is crucial for sustained success and avoiding burnout. Here’s how to keep your workflow balanced:

Set Realistic Goals: Define clear, achievable goals for your Pinterest efforts, such as a specific number of repins, website visits, or followers per month. This will give you direction and motivation while allowing you to track progress effectively.

• Tip: Break down larger goals into smaller milestones and celebrate achievements along the way to maintain motivation.

Monitor Performance Regularly: Use Pinterest Analytics to regularly assess your performance and identify trends. This data will provide insights into what's working and what needs adjustment.

• Tip: Set aside time each month to review analytics and make data-driven decisions to refine your strategy.

Avoid Overcommitting: While it’s tempting to try every new trend or feature, focus on strategies that align with your goals and audience preferences. This focus will help you avoid spreading yourself too thin.

• Tip: Prioritize tasks that provide the most value and consider delegating or outsourcing lower-priority tasks if possible.

Bringing It All Together

We’ve walked through the essentials of crafting a Pinterest workflow that focuses on organization, efficiency, and data-driven decision-making. Here’s a quick recap of the key points:

1. Define Your Workflow: Establish a clear weekly schedule that includes content creation, keyword research, pin design, and automation. This not only saves time but also ensures you consistently produce high-quality content.
2. Leverage Tools for Efficiency: Use design templates, scheduling apps, and AI-driven tools to enhance your productivity and maintain a cohesive brand presence. Automation can significantly reduce your workload, allowing you to focus on what truly matters: creating engaging content.
3. Track Your Progress with Analytics: Regularly monitor your Pinterest analytics to understand audience behavior, identify top-performing content, and refine your strategies. Data-driven insights will help you make informed decisions that lead to improved engagement and growth.
4. Stay Flexible and Adaptable: The digital landscape is constantly evolving, and staying agile is key to success. Experiment with new tactics, analyze your results, and be willing to adapt your strategies as needed.

Actionable Steps for Success

To truly harness the potential of Pinterest as a marketing tool, commit to taking actionable steps that drive meaningful results. Here are a few final tips to keep in mind:

• Set Clear Goals: Define specific, measurable goals for your Pinterest strategy. Whether it’s increasing website traffic, boosting brand awareness, or growing your follower count, having clear objectives will guide your efforts and keep you focused.
• Stay Consistent: Consistency is the key to building a loyal audience on Pinterest. Regularly posting valuable content will keep your followers engaged and attract new users to your brand.
• Engage with Your Audience: Building relationships with your audience is just as important as sharing content. Respond to comments, interact with your followers, and create a community that values your insights and expertise.
• Continuously Educate Yourself: Pinterest is a dynamic platform with new features and trends emerging regularly. Stay informed about the latest updates and best practices to ensure your strategies remain relevant and effective.

Embrace Your Pinterest Potential

By implementing a well-organized workflow and leveraging the power of analytics, you’ll be equipped to maximize your Pinterest productivity and achieve your marketing goals. Embrace the potential of Pinterest as a powerful tool for brand growth, and watch as your efforts translate into tangible success.

Remember, building a strong presence on Pinterest is a journey that requires patience, dedication, and creativity. With the right approach, you’ll be well on your way to transforming your Pinterest strategy into a thriving channel that drives meaningful results for your business.

So go ahead, put these strategies into action, and start experiencing the benefits of a productive Pinterest workflow today!

I love listening to podcasts but I know how hard it is to find good ones. That's why I decided to put this epic list of podcasts together for you. I'm really into the mindset and woo-woo podcasts but love a good marketing strategy podcast so this list will include a little bit of this and a little bit of that.

I've linked them all up so just click the one you'd like to listen to and you'll be taken to the podcast page so you can start listening right away. Or "save this post" for later by pinning the image above to your favorite Pinterest board.

1 | Mind Your Business Podcast with James Wedmore

This is the one podcast that I faithfully listen to each week. I absolutely love how inspirational James Wedmore is and all of his episodes where he takes a look at how you can achieve success in your business by getting your mind right first.

James says "Hustle and hard work are NOT the essential ingredients for success"

My favorite episode: How to Reprogram Your Subconscious Mind For Automatic And Lasting High Performance with Jim Fortin. *This powerful episode has literally changed the way I look at myself and the world around me. 

2 | Profit Party with Tonya Rineer

Tonya Rineer is all about manifesting and fixing your money mindset plus she's a gem to listen to. Her short, but sweet episodes will show you how to find more abundance and lasting happiness in your life.

My favorite episode: 5 Questions to Ask When You're Doubting Yourself (Unfortunately, this episode is no longer available)

3 | The School of Greatness with Lewis Howes

A wonderful podcast from the best selling author and entrepreneur Lewis Howes. He brings on incredible and legendary guests to help you live a successful life and grow a successful business.

One of my favorite episodes: 4 Personality Types of Successful Entrepreneurs

4 | Smart Passive Income with Pat Flynn

If you're looking for smart strategies to help you build a stream of passive income then you'll want to check out this amazing podcast full of amazing business tips and strategies to help you crush it online.

My favorite episode: How Coach Glitter Built Here Affiliate Business and Launched a Product

5 | The Yes Effect with Shelli Varela

Are you looking for some inspiration? Shelli Varela is all about living with limitless possibilities. She brings on amazing guests all with empowering messages.

My favorite episode: Make the Sale (and Money!) With These Mindset Shifts featuring Katie Momo

6 | Online Marketing Made Easy with Amy Porterfield

Amy Porterfield totally knows her stuff. She gives you no-nonsense online marketing advice that will make you feel like you're cheating. I think every episode is my new favorite.

My (new) favorite episode: 5 Ways to Make Money (Without Using Webinars)

7 | Simple Pin Podcast with Kate Ahl

Kate Ahl has built a 6-figure business as a Pinterest account manager. She shares amazing tips and strategies for using Pinterest to help you build a profitable business.

My favorite episode: Affiliate Marketing and Pinterest: Tips and Strategies for Success

8 | The Goal Digger Podcast with Jenna Kutcher

Learn how to build your online tribe and get empowered and inspired to be uniquely YOU. Jenna Kutcher has so much knowledge to share and I love her light-hearted and life-changing episodes.

My favorite episode: How to Find Your Secret Sauce and Stand Out in a Crowd

9 | Don't Keep Your Day Job with Cathy Heller

I recently discovered this podcast but the few episodes I've listened to have been amazing. If you're looking for a deeper sense of purpose in your life, if you want to figure out what steps will turn your passion into profit - this is the show for you.

My favorite episode (so far): How to Empower Your Money Mindset with Hilary Hendershott

10 | The Strategy Hour with Abigail and Emily

The power duo from Think Creative Collective share all the ins and outs of growing a successful 6-figure online business. Get actionable strategies and killer marketing tips to help you grow your creative business.

My favorite episode: Our 15k Mistake and How You Can Avoid Making It Yourself

Bonus Podcasts

1 | Magic Lessons with Elizabeth Gilbert

If you're a fan of the book Big Magic by Elizabeth Gilbert you'll love her podcast full of magic and inspiration. My favorite episode by far is the very first episode "Do What Ignites Your Soul" click here to listen to that episode.

2 | Oprah's Super Soul Conversations

If you love Oprah, you'll love her SuperSoul Conversations that will enhance and elevate the life of anyone that listens. My favorite episode is "The Power of Embracing Your Messy, Beautiful Life" with Glennon Doyle. Click here to listen to that episode.