Four Signs Your Business Is Ready for Advertising on Pinterest

There are a lot of things to consider when deciding to jump into advertising on Pinterest. It can be scary and a lot of entrepreneurs have a hard time figuring out if they’re ready.

Let me just start by saying that Pinterest is a great place to advertise just about anything. If your product is geared towards women then it’s an amazing resource to get your products seen. Pinterest has seen its advertising revenue grow this year while others like Facebook and Google have shown losses.

Advertising on Pinterest should always be viewed as an investment in your business. But, that investment could result in a loss if you don’t already have a proven marketing strategy in place. Chances are, if your product is selling well organically, then it will do well when putting money behind it.

If you have a pin that performs well on Pinterest organically, then setting it up as a paid ad will usually get you great results. This is because it already has a ton of organic data behind it. Pinterest already knows who converts and will remember all that data when promoting your pin.

So how do you know if you should invest in Pinterest advertising? I have 4 important questions you should be asking when deciding if Pinterest advertising is right for your business.

1. Do you have a clear overall marketing strategy in place?

Before you start investing your hard-earned dollars into paid advertising, it’s important to have a solid marketing plan already in place. You need to make sure you have sales pages that convert well or a freebie with a proven track record of getting leads organically.

You’ll also want to have an email marketing funnel in place so you can nurture your leads and get that sale. You need to have a clear idea of who you’re targeting and what you want to achieve through your advertising efforts so you can measure and achieve your goals.

2. Do you have a strong product or service offering?

Before you start investing in paid advertising, it’s important to make sure that you have a product or service that is in demand and that meets the needs of your target market. Having a strong and compelling offer will lead to more return on your investment. This will help ensure that your ads are successful and that you are able to generate a good return on your ad spend.

3. Do you have the resources to invest in paid advertising?

Paid advertising can be expensive, so it’s important to make sure that you have the financial resources to invest in it. This includes not only the money to pay for the ads themselves but also the time and resources to manage and optimize your campaigns or hire someone to do it for you.

With Pinterest, you don’t need a huge advertising budget. I’ve managed campaigns that had success and only spent $20 a day. Once your campaigns are performing well you can start investing a little bit more over time.

4. Do you have a plan to measure the success of your paid advertising campaigns?

Before you start investing in paid advertising on Pinterest (or any platform), it’s important to have a plan in place to track and measure the success of your campaigns. This will help you understand what’s working and what’s not, and allow you to make informed decisions about how to optimize your campaigns for better results.

Think you’re business is ready to advertise on Pinterest?

Overall, if you have a solid marketing strategy, a strong product or service offering, the resources to invest in paid advertising, and a plan to measure the success of your campaigns, your business may be ready for paid advertising. When you’re ready, I can help you get started with a strategy call or full-on management of your campaigns. Click here to see all the Pinterest services I offer.