Want to learn how to scale your course business with Pinterest advertising?
If you’re an online course creator, instructor, or marketer, you know that getting your course in front of the right people can be challenging. But did you know that Pinterest can be a powerful tool to help you scale your online course sales? In this post, I’m going to show you how to use Pinterest advertising to attract the new students you need to grow and scale your business as a course creator.
I’ve been helping course creators scale their businesses with Pinterest advertising for 3 years now. I find that a lot of course creators forget about Pinterest when it comes to paid advertising. But, leaving Pinterest out of your advertising budget can be a big mistake!
First of all, it’s important to understand that Pinterest is not just a social media platform – it’s a visual search engine. People come to Pinterest to search for ideas, inspiration, and solutions to their problems. This makes it the perfect platform to promote your online course. By creating visually appealing pins that showcase your course content and its benefits, you can attract the attention of an audience who is looking for the exact information that you’re offering.
All you need to get started with Pinterest advertising is a business account. Once you’ve set up your business account, you can start creating pins about your course topic. Be sure to include eye-catching images and compelling text that highlights the benefits of your course. You can also use the description field to add keywords that will help people find your pins when they search for relevant topics.
Next, it’s time to set up your first Pinterest advertising campaign. You can choose from a few different ad formats, such as static pins, carousel pins, video pins, and idea pins. Depending on the type of course you’re promoting, one format may work better for you than others. For example, if you’re promoting a video course, a video pin would be a great choice.
Set Up Your Pinterest Advertising Campaign
When setting up your campaign, you’ll need to decide on your target audience. You can use targeting options such as location, interests, and keywords to reach the right people. It’s important to be specific in your targeting to reach the most relevant audience.
Set Your Advertising Budget
You don’t want to waste money. Advertising is an investment in your business, it’s best to start low and go slow. You should test your ad with a smaller audience before scaling up, this way you can check the performance and optimize your targeting, images, and text before spending a lot of money.
Your budget can be as low as $10 a day. Spending less per day means you’ll need to wait longer to get the data you need to improve your ads performance so keep this in mind. You can choose to bid on a cost-per-click (CPC) or cost-per-conversion or use auto-bidding (which is what I normally use). Once your campaign has been running for 10-14 days you can optimize your campaign by adjusting your targeting, budget, and ad format to see better performance.
Tracking Your Results
Finally, it’s important to track your progress and measure the success of your Pinterest advertising campaigns. I check my client’s campaigns every morning and optimize as needed but no more than once per week. Once you have your Pinterest tags installed, you can use your ads dashboard to track engagement, clicks, leads, and conversions. By analyzing this data on a weekly basis, you’ll be able to see which pins and campaigns are performing the best and make adjustments accordingly.
In summary, Pinterest advertising can be a powerful tool for scaling your course business. By creating visually appealing pins, targeting the right audience, and optimizing your campaigns, you can attract new students and grow your business. Remember, test your ads with a small audience before scaling up and track your progress regularly to see the best results. We hope this post has been helpful and you’re ready to give Pinterest advertising a try!
If you’re interested in learning more about how I can help you scale your online course sales with Pinterest advertising, click here to see the services I offer.