Are you wondering why your pins aren’t getting the attention they deserve? Well, I might know why, and today I’m going to show you how to fix it!
I know all too well how this goes. Not so long ago I was just like you. I was frustrated. I had been pinning my blog’s content on Pinterest for a few months and I was barely getting any traffic, and no one ever repined my pins.
I heard so many bloggers talk about how Pinterest was driving hundreds of visitors to their sites every day.
So I thought, great! I’ll just pin my blog post image, sit back, wait for it to go viral, and it will start sending me butt loads of traffic. Fan-freaking-tastic!
But wait a minute… It’s not so fantastic when your mom’s the only one that repinned your latest blog post. You think, “why can’t I figure this shit out, what am I doing wrong?”
Well, my dear, I am going to let you in on a little secret…
I finally figured it out and now Pinterest drives almost 80% of the traffic to my blog.
Before we get into anything else, I want you to realize that Pinterest is a visual search engine. Notice I said visual because this is the exact reason why you’re not getting any repins and barely any traffic from Pinterest…
Your pinnable images suck! That’s the #1 reason your pins aren’t getting noticed.
The second reason, and just as important, for traffic, is a click-worthy headline that causes curiosity and makes people want to click through and actually read your content.
So here’s the secret formula: An amazing image + a click-worthy headline = massive traffic from Pinterest
You may be thinking, “that’s great, but I’m not a graphic designer!” With Canva you don’t need to be a designer. I will show you how easy it is to design great pinnable images for your blog posts with Canva.
Canva for work is the only image software I use to create ALL of the images you see on my blog and my pins. This is because Canva is super easy to use and like I said before, you don’t even need to be a graphic designer to get amazing results.
There are a few simple steps I will walk you through and some tips that can help you design a better image for Pinterest that will help drive tons of traffic to your blog.
1 // Design Your Template
You need to create a branded vertical image for your pins so they all look similar and stand out. Plus it will save you a ton of time. Just swap out the text and image in Canva and you’re done. Super easy, right?
If your pins aren’t bringing you traffic then it also makes sense to test some different designs. Sometimes you just never know until you throw it out there, see what sticks, get rid of what isn’t working, and do more of what is.
Until you find what’s working for your audience on Pinterest I suggest that you design and test 2-3 different pins for the same blog post and just hide the other pinnable images in your code, then when someone hits the pin it button all the images pop-up for them to choose the one they like the best.
My free Viral Pin Checklist walks you through all the steps you need in order to create a viral pin. It tells you how to hide images, the perfect image size, and 7 other pro tips!
In order to figure out what designs you like, you could browse all that eye-candy on Pinterest (and not just in your industry or niche) for images and designs that catch your eye. Save them to a secret board (on your Pinterest account) where all the pins you love can live for later reference.
2 // Branding Your Pins
Now for the fun part, I want to show you some of my favorite branded images on Pinterest, so you can see some examples of a branded pin. These are just a few of the amazing #girlbosses who are crushing it on Pinterest.
One of my favorite pinners, Kayla Hollatz knows good branding with her bright, clean pins that grab your attention.
XO Sarah has a great new branded pin style of yellow and pink with click-worthy bold text headlines and a lot of CTA’s (calls to action).
Elna from TwinsMommy.com knows how to create amazing pinnable images that get her tons of traffic to her brand new blog.
3 // Create New Pins
Let’s create a pin in Canva. If you go into Canva you will see an image size for Pinterest. Click that template and Canva will then show you a ton of ready-made designs in the layout tab. Some are free and some are just $1.
Go through the designs in the layout tab and see which ones you like. Experiment by creating a few different designs. After you have created your pinnable images just let them sit for a few days. Come back and see them with a fresh pair of eyes so you can check to make sure they meet all the criteria outlined in this post.
Here are some tips for testing your pins
- Find the designs you like and start creating some new images for your most popular posts.
- Find your most popular posts by going into your google analytics and see what the top 5 posts are for the last 90 days.
- Create 2-3 new pins for each post, and then update your post’s featured image and hide the other one inside your post. When a visitor clicks on the Pin It button all the images will pop up and they can choose the one they like best.
- You can also experiment with different text layouts and catchy headlines to find out which one performs the best.
4 // Track Your Pins Performance
If you have decided to start making multiple pins for your blog posts, you will definitely want to find out which ones are performing the best.
So, here’s how you do it… You should give your pins at least 2-3 weeks before analyzing the repin numbers to see what’s really resonating with your audience. Pinterest has pretty good analytics built right into your business account. You can easily see which of your sites pins are performing the best. Better yet is Board Booster and Tailwind’s analytics if you want to go even deeper.
Now, of course, I realize that there are few other things you should do in order to get your pins repinned and start sending you traffic, but a great pin is the foundation. Without it, all the other stuff is just a waste of time.
Okay, so once you have your amazing pinnable images you need to make sure you optimize them with keyword descriptions so they can get found in the search. #superimportant
Then you want to get them in front of as many Pinners as you can. I will tell you from tons of trial and error on Pinterest that if you want to get traction with your pins, group boards are the only way to go. Go join some today!
Related Post: The Ultimate List of Pinterest Group Boards for Bloggers and Creatives.
#ProTip You really need to have some patients and just give it some time. Pinterest can take 4-6 months to see major results. The average half-life of a pin is a whopping 3.5 months. Isn’t that amazing? You basically get 7 months out of a pin, but I actually had a pin over a year old, go viral. It has 37k pins right now.
That’s why I love this platform so much, it’s evergreen, your content lives forever. And it can go viral when you least expect it.
It would make me so happy if you shared this with your followers on social media or if you would let me know in a comment if you gained some serious knowledge from this post. Thank you and happy pinning!
Don’t forget your free Viral Pin Checklist!
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