Struggling to Increase Traffic from Pinterest? Here’s How to Fix It!

*Updated for 2025*

Are you finding it hard to increase traffic from Pinterest? You're not alone, but the good news is there’s a solution, and I’m going to walk you through it today.

Not too long ago, I was in the same boat. I had been consistently pinning content from my blog for months, yet the results were disappointing: barely any traffic and very little repins. Sound familiar?

I’d hear bloggers bragging about how Pinterest was driving hundreds, sometimes thousands, of visitors to their sites every day. Naturally, I thought, Fantastic! I’ll just pin my blog post image and watch the traffic pour in! But instead, crickets. My mom was often the only one repinning my content.

Frustrated and discouraged, I wondered what I was doing wrong. It wasn’t until I learned a few key strategies that things turned around. Now, Pinterest drives nearly 80% of the traffic to my blog. Let me share the exact steps I took to increase traffic from Pinterest and how you can do the same.

Pinterest Is A Visual Search Engine

First, understand this: Pinterest isn’t just a social media platform; it’s a visual search engine. This is the core reason your content might not be getting the traction you want.

Two main factors influence your success:

1. Scroll-stopping pin designs
2. Compelling, click-worthy headlines

When combined, these elements can significantly increase traffic from Pinterest. Let’s break down how to get them right.

1. Improve Your Pin Design

Your pin design is often the first impression your content makes. If your images don’t stand out, users will simply scroll past them. Here’s how to design better pins:

Create a Branded Template

Using tools like Canva, you can design branded, vertical pins that are consistent with your blog’s identity. A branded template saves time and makes your content easily recognizable.

Test different designs to see what resonates with your audience. I recommend creating 2-3 pin variations for each blog post. Don’t worry about overcrowding your site; you can hide additional pins in your post’s code so only one featured image is visible.

Experiment with Layouts

Browse Pinterest for inspiration, and save pins you admire to a secret board. Look for patterns: What colors, fonts, and layouts catch your eye? Use these insights to refine your own pin designs.

Pro Tip: Search your keyword phrase in Pinterest and try to create pins that look like the top pins. Don't copy! Pay attention to the design elements they use. Do they contain a lot of images? Do they mostly have text on them? What are the dominant colors used? Create the same type of pins to help you appeal to the same audience.

2. Write Click-Worthy Headlines

A great pin design can grab attention, but a strong headline is what drives the click. Aim for headlines that spark curiosity or solve a specific problem.

For example:

• Instead of: "How to Use Pinterest"
• Try: "The Secret Formula to Increase Your Pinterest Traffic by 300%"

Pair your headline with large, easy-to-read fonts and contrasting colors to ensure it's easy to read and stands out against the background.

3. Optimize Your Pins for Pinterest SEO

To increase traffic from Pinterest, you need to make sure your pins are searchable. Here’s how to do it:

• Include popular keyword phrases (like "increase traffic from Pinterest") in your pin text overlay, pin descriptions, board titles, and image file names.
• Add a call to action (e.g., “Read more!”) to encourage clicks or saves.

4. Track Your Results

Consistency is key on Pinterest, but tracking your efforts is equally important. Use Pinterest’s built-in analytics to see which pins are performing well. Tools like Tailwind can provide deeper insights.

• Check your engagement rates after 30 days to determine which designs and headlines resonate. Anything over 5% is great.
• Create more of what’s working!

5. Leverage Group Boards and Patience

To increase traffic from Pinterest faster, join collaborative group boards. These boards expose your pins to a broader audience, boosting visibility and engagement.

Keep in mind that Pinterest is a long game. Unlike social media platforms, where posts quickly lose visibility, the average half-life of a pin is 3.5 months. Some of my older pins continue to drive traffic years after I first created them.

Ready to Transform Your Pinterest Strategy?

If you’re serious about learning how to increase traffic from Pinterest, don’t leave your pin designs to chance. My Better Pins Course can help you design scroll-stopping pins that attract clicks and boost your traffic.

Click here to grab the course for just $17!

Pinterest is one of the most powerful tools for driving evergreen traffic to your blog or business. By focusing on your pin designs, headlines, and SEO strategies, you’ll start seeing results...and the traffic you deserve.

Let me know in the comments: Which of these tips will you try first? And don’t forget to pin this post so you can refer back to it later.

Happy pinning!