Pinterest marketing for your business means you have to design pins that get saved and CLICKED!
In this post, I’m going to show you how you can create super compelling headlines in your pin designs to encourage more people to click over to your site.
The first thing you should do is do some research. Take note while you’re browsing around Pinterest… what makes you want to “click” and find out what’s on the other side of that pin?
Usually, a curiosity gap gets people to click!
What’s the benefit they will walk away with? What problem are they having that seeing your pin solves?
You may have heard about clickbait headlines, which is something you DO NOT want to do. Clickbait is a headline that gets your attention but doesn’t deliver on the promise of the headline. It’s used to trick people into clicking.
How can you create pins that people can’t resist and just have to click on?
Usually, highlighting a pain point that your audience struggles with and offering a solution is the more popular way to do this.
Now, I’m going to give you some real-world examples of how this works.
For this example… Let’s focus on the topic of affiliate marketing. And specifically, the problems people have when it comes to making affiliate marketing work for them.
So what are the pain points when it comes to people thinking about or who have already started marketing their affiliate offers?
To help me figure this out, I use the RIS formula to work through the pain points and struggles my audience might be running into at each stage of their affiliate marketing journey.
Let’s break down the RIS Pin Design Formula
We’re going to take a look at the audience who is working towards or already making money with affiliate marketing. What stage are they at?
Research phase – what’s their struggle? How can I find great affiliate programs as a brand-new blogger?
Implement phase -what’s the struggle at this phase? Why is no one clicking on my affiliate links? What’s the best way to promote my affiliate links?
Scaling phase – what’s a common struggle? How can I scale and make even more money from my affiliate products?
I browsed through Pinterest and found some great examples of pins that work really well to get the click and ones that don’t quite get the job done.
Here are some examples of pin designs that make you want to click through with compelling headlines…
You’ll see 2 themes in the pins above…How others have done it and the secrets to making it work. These two themes are always winners… people can’t resist finding out what mistakes they might be making and the ever-elusive secret to success.
The first pin does a great job of highlighting the fact that this blogger went from $672 to 102,911 per month in affiliate sales. This pin’s headline would appeal to people in every stage of the RIS formula I outlined above.
Now, let’s take a look at pin designs that could do a better job getting that click…
This pin above doesn’t have a very compelling headline. It’s obviously about affiliate marketing but why would I want to click through and read this post? What’s in it for me?
The pin would be better if they used some more powerful words that would entice the user to click through.
For example – Affiliate Marketing: a beginners guide to making your first $500 in the next 30 days (even if you’re just starting out).
Now, what pain point does this cover?
It’s for people in the research phase… the ones just getting started with affiliate marketing. Who doesn’t want to find out how they can make $500 this month with affiliate marketing?
They might get some people clicking on this pin but a few tweaks to the title could make all the difference between some traffic to this post and WAY more traffic to this post.
You could also create another pin for the same post with the headline “Affiliate Marketing Secrets Revealed: How I made $500 in just 30 days”
Would that make you want to click through and find out how they did it? It is way more compelling than the original title.
What if you don’t have a blog or you have recipe pins? Should you even use a text overlay on your pins?
My rule is, if you can’t tell what it is with ONLY a photo then you need text. You might not have to have compelling text but you need to describe the content/pin.
As an example, let’s take a look at a recipe pin for gluten-free blueberry scones.
You have the image of your yummy blueberry scones and you add the headline Blueberry Scones in big bold text and then under it, you have smaller text that reads “gluten-free”.
What makes them different from every other blueberry scone recipe on Pinterest? Why should people care?
- You want to highlight the fact that they’re GLUTEN FREE or READY IN 15 MINUTES or EASY TO MAKE. Do you see where I’m going with this?
- You don’t need to highlight the fact that they’re blueberry scones because the image shows us that.
- You still want to include the Blueberry Scone text on the pin just make sure that the benefits stand out more than the blueberry scone text.
So how can you make sure you’re using text on your pin designs that get you more clicks and send you WAY more traffic?
Well, you need to get creative in order to craft a compelling headline.
I like to use a free tool called Headline Analyzer from Co-Schedule. It analyzes headlines and gives you tips on how you can make them even more compelling.
You can also do a search on Pinterest to get ideas for compelling headlines as well. Doing this usually gives me ideas for new blog posts to write too.
When it comes to creating better headlines, I hope this post helps your pins get more engagement. Give it a try and let me know how it goes.