Are you ready to get started with your first Pinterest ad campaign? It’s a great way to reach a new audience, drive traffic to your website, and sell your products. Plus, it’s super easy to set up and manage.
Here’s how to set up your first Pinterest ad campaign:
1. Sign Up for a Pinterest Business Account
If you don’t already have a Pinterest account, you’ll need to create one. Just visit Pinterest’s website and click “Sign Up” in the top right corner. Select “Business” when prompted to choose an account type. This will give you access to Pinterest’s advertising tools and analytics.
2. Set up your profile
Once you have a business account, you’ll need to set up your profile. This includes adding a profile picture, bio, and website. And don’t forget to SEO optimize your Pinterest profile with keywords in all the right places. This will help people (and the Pinterest algorithm) understand what your business is about and how to find you online.
3. Choose your ad objective
Pinterest offers several different ad objectives, including brand awareness (Awareness), driving website traffic (Consideration), video views, and prioritizing conversions on your website (for lead gen and sales campaigns). Choose the one that best aligns with your business goals.
If you’ve never run ads before, you won’t have the option to use conversion campaigns yet. Unless you installed a Pinterest tag in the past and have at least 100 conversions in the last 5 days. You’ll need to start off with a traffic or consideration campaign, then once you have enough conversions on your tag, you can switch to a conversion campaign.
4. Select your target audience
Pinterest allows you to target your ads based on interests, demographics, and behaviors. This helps ensure that your ads are shown to the right people. You can also use Pinterest’s Audience Insights tool to learn more about your target audience and what they’re interested in. I usually start out pretty broad with my targeting and then narrow it down while optimizing my campaigns.
5. Use keywords
Keywords are an important part of any ad campaign, and Pinterest is no exception. Choose relevant keywords that describe your business or your products or services. You will add these keywords in your campaign but you’ll also want to use them in your ad text and image descriptions. This will ensure your ads show up when people search for related terms. For more information on how to find and use keywords check out this valuable course.
6. Set your budget and schedule
Decide how much you want to spend on your ad campaign and for how long it should run. Pinterest allows you to set a daily or lifetime budget, and you can choose to run your ads continuously or for a specific period of time. I don’t usually specify an end date and the lowest daily bid should be $15/day. However, the lower your daily spend, the longer it will take to gather important data and optimize your campaign.
7. Create your ad
Pinterest provides several different ad formats, including single-image ads, carousel ads, idea ads, and video ads. Choose the best fit for your needs and create your ad using a free design tool like Canva. You can use images and text to promote your business and include a call to action to encourage people to take action. Be sure to include your keywords in your ad copy to help it show up in relevant searches.
8. Set up tracking
Pinterest provides analytics to help you track the performance of your ad campaign. You can add tags that track signups and sales. You’ll definitely want to set up tracking so you can see how your ads perform and adjust as needed.
9. Launch your ad
Once you’ve set up your ad and chosen your budget and schedule, it’s time to launch it. Pinterest will review your ad within 24 hours to ensure it meets their guidelines, and then it will go live.
IMPORTANT: You’ll want to wait at least 10-14 days before making any optimizations or adjustments to your campaign. If you do make changes before Pinterest has had enough time to optimize then it will reset and the process will start all over again.
With these steps, you’ll be well on your way to setting up your first Pinterest ad campaign. Don’t want to go it alone? If you need some help creating or running your Pinterest ads, I offer different Promoted Pin services and would be happy to help. You can check out my services and even book a free discovery call with me here.
Hey kyla Thanks for providing awesome content. i have just started working on Pinterest.And i love your content and strategies. As soon i will also try to run a camp again by your strategies.