How to Use Pinterest Trends is not just a buzz phrase. It’s an essential strategy for creators who want to ride the wave of rising searches and earn visibility early.

Pinterest actively looks for fresh content to serve when a search volume spikes, and that’s exactly where trending pins win attention.

When you learn how to use Pinterest Trends early, by selecting rising keywords, previewing related search terms, and designing pins with timely titles and visuals, you position your content to earn reach before the trend peaks.

If you’re a content creator looking to grow your visibility, riding the wave of trending searches on Pinterest isn’t optional, it’s essential. Pinterest is constantly on the hunt for fresh content when search volumes spike, and that’s exactly when trending pins shine.

After years of teaching Pinterest marketing, I can tell you this with confidence: using Pinterest trends strategically is one of the fastest, most effective ways to boost your traffic fast.

Let’s dig into how it works.

How Pinterest’s Algorithm Rewards Trending Pins

A lot of people still treat Pinterest like a basic search engine. You type in a keyword and get results. But that mindset is a little outdated.

Fast forward to 2025, and Pinterest is leaning hard into personalization and predictive discovery. It’s not just about showing users what they’re searching for now — it’s trying to predict what they’ll want next.

That means when a search term starts gaining traction, Pinterest actively looks for new content to surface in that space.

So if your pin matches the trend, and it’s a fresh pin, you’ve got a way better shot at showing up in people’s feeds.

This is exactly why creators who post trend-aligned content often see big bumps in traffic, saves, and clicks... even if they’re not posting consistently elsewhere.

What Exactly Is a Pinterest Trend? (And Why You Should Care)

Wondering what actually counts as a Pinterest trend? Think of it like this: a trend is any topic people are suddenly searching for more than usual, and it comes in a lot of shapes and sizes.

Some are seasonal, like “Christmas party appetizers” or “DIY Halloween decor.” Others are niche-specific, like “AI tools for bloggers” or “fall capsule wardrobe for moms.”

You’ll also see trends based on aesthetics and vibes. Think “cottagecore bedroom” or “neon Air Force 1s.” These aren’t just about function, they’re about style, mood, and feeling.

The good news? Pinterest gives you a front-row seat to what’s trending, in real time. Just head to the Pinterest Trends dashboard, search a few keywords, and see what’s heating up. 

Not in a Seasonal Niche? This Still Works for You.

One thing I hear a lot from creators is: “But Kyla, I don’t write about holidays or home decor... does this trend stuff even apply to me?”

Short answer: yes.

Long answer: definitely yes.

Trends on Pinterest aren’t just about pumpkins, wreaths, and peppermint bark.

Even if you’re in a less “seasonal” niche, like digital products, productivity, or marketing, you can still tap into natural peaks in attention that happen throughout the year.

Take “back to school,” for example. Sure, it’s relevant for teachers and parents, but it’s also a mental reset moment for everyone. People want routine, structure, and a fresh start...and that’s the perfect time to reframe your content.

Instead of just posting something like “Inbox Cleanup Tips,” you could try:

“5 Ways to Reset Your Inbox This Fall”
“Start Fresh: Build Your Email List Before the Holiday Rush”

You’re not changing your niche, you’re just speaking to your audience at the exact moment they’re most likely to care.

Let’s Talk Strategy: How to Spot and Use Pinterest Trends Before They Peak

Okay, let’s be real — nobody has time to obsess over Pinterest trends every single week. I sure don’t. But here’s the good news: you don’t have to. With a few smart moves, you can ride the trend waves without burning yourself out or refreshing analytics all day.

Here’s how I stay ahead (and stay sane):

Step one? I head to trends.pinterest.com. It’s simple, it’s free, and it tells me exactly what people are searching for right now. Seriously, it’s underrated.

Next, I check out Pinterest Predicts. This is their yearly trend forecast. It’s like a Pinterest crystal ball. I especially love using it to plan my Q4 content ahead of time so I’m not scrambling in October.

And last but not least, I look at my own content. If a pin got a lot of impressions last August or November, chances are it could do well again this year with a little update.

Once you spot a trend that fits your niche:

• Create a new pin that uses a trending search term in the title
• Choose imagery that fits the topic of the trend (Pinterest can tell!)
• Publish early! I aim for 4 to 6 weeks before I expect the trend to hit its peak
  
  

Stack Pinterest Trends On Top of Your Evergreen Content

Using Pinterest trends doesn’t mean you have to abandon your slow-and-steady strategy.

Think of trends as jet fuel. Your evergreen pins are the engine, but trend-based pins give you those extra bursts of traffic when it matters most.

For example, I might pin a guide on “Pinterest SEO tips” all year long. But in early October, I’ll add a fresh pin titled “Update Your Pinterest Strategy Before the Holidays Hit.” Same core message, different entry point, and a much better chance of riding the seasonal surge.

The goal here isn’t to constantly chase what's hot. It’s to layer strategic timing onto the content you’re already creating so Pinterest can work harder for you.

Final Thoughts: How Pinterest Trends Can Explode Your Traffic

Pinterest is actively searching for fresh pins to match rising trends. That means creators like you (even with small followings) can drive massive traffic just by showing up with the right pin at the right time.

Need help writing headlines that match Pinterest trends?
Grab my free tool: Pin Headline Hero — it instantly generates scroll-stopping Pinterest headlines based on your niche and goals.

Want to know exactly what to pin each week based on trending searches?
Join the Secret Pinners Club. Every Sunday, I send out a “What to Pin This Week” email with trending keywords, seasonal content prompts, and plug-and-play ideas so you never have to guess what’s working.

You don’t need to become a Pinterest expert. You just need to show up early with a smart plan.